Marketing Insights

Data points, trends, and sharp takes on how B2B marketing is actually evolving. We cut through the noise to surface what's worth paying attention to — and what it means for how you run your content operation.

• What the Data Actually Says About B2B Content ROI — The data on content marketing for B2B is more mixed than most reports admit - here's what it actually shows, what it can't prove, and what to do about it.
• How Marketing Departments Actually Work — And the Three Jobs That Matter — A founder will tell you they need a CMO. What they usually need is three jobs done every week: get found, be present, and keep shipping.
• Marketing Stack Consolidation: When It's Time to Kill Your Point Tools — Marketing stack consolidation is how teams cut through years of accumulated point tools and build a setup that actually runs without constant maintenance.
• Agentic Marketing Transformation: What Do the Numbers Say? — Agentic marketing shifts execution from humans to autonomous systems - here's what that transformation actually looks like in practice, and how to roll it out without breaking things.
• The Human-in-the-Loop Problem: Why AI Agents Still Need Editorial Judgment — Most teams don't get the AI workflow where a human reviews and something sharp ships — they get the one where a buried teammate skims it, and three days later a customer flags wrong pricing.
• Why Most Marketing Experiments Fail — and Why That Is Fine — Most marketing experiments fail not because the idea was wrong, but because the setup was broken - and understanding why is how you start learning from every test you run.
• Brand Is the Moat: Why AI Agents Make Brand Strategy More Important, Not Less — As AI agents flatten execution costs across every marketing team, brand strategy in the age of AI has become the only defensible competitive advantage left.
• Agentic Marketing Transformation — BCG's 2026 CMO survey reveals a sharp gap in agentic marketing transformation - 96% of CMOs claim AI is transforming their function, but only 8% are running truly autonomous campaigns.